Real Estate Agent Bios
Stand out from the crowd.
Here's a stat for you - you have three seconds or less to capture someone's attention online. So your real estate agent bio needs to smoulder and sizzle!
No matter where you're at in your real estate career, a powerful agent bio is going to help you win over clients and look more professional.
You'll grab the attention of real estate sellers and convince them to get in touch - but it needs to be good enough to have that impact.
Professional and persuasive, highlighting exactly why you're the superstar real estate agent who should be selling their house.
What makes a good real estate agent bio?
Let's delve into some of the characteristics of what an effective agent profile looks like:
- I'm a big fan of getting to the point fast in real estate copywriting. A short and impactful bio will be a lot more effective than a long and flowery one.
- Spend time crafting the perfect opening sentence. First impressions count.
- Emphasise your expertise and experience within the first few lines.
- Highlight the skills you learned in previous jobs as being integral to your journey and success as a real estate agent.
- Focus on using active rather than passive language.
- Don't be afraid to be YOU. You have a personality - let it shine in your real estate agent bio!
- Amp up your local knowledge and connections. Sellers want an agent connected to the area they live in. Being a local will help convert them.
What I need to write your real estate agent bio
If you've come across this page and you're looking for a professionally written bio, the process is simple.
Firstly, get in touch and let's establish a connection. If you want to hop on a Zoom call we can tee one up as soon as you like.
Once we've decided we're a good fit for each other, I'll send across a brief with a bunch of questions to help me write your bio. These give me an understanding of your business, your experience and your hopes for the future.
Using that information I'll craft a professional profile that makes you seem professional and friendly. It's the ultimate kickstart to building a solid rapport with your sellers.
We can go over the bio, figuring out what changes you want. To and fro a bit. Get it perfect. Then you place it on your website and all other marketing material!
The importance of a good real estate agent bio
Your real estate bio is an important step towards building trust with your clients and community. Get it wrong and you're going to turn people away before they give you a chance. Here are three reasons that drive home just how vital a good agent profile is.
Your bio describes YOU
Your bio describes YOU. This sounds kind of obvious, but it's a great opportunity to inject your character and personality into your client relations. Describing who you are and why that matters will get people warming to you straight away.
Establish credibility early
Sellers are looking for an agent who knows what they're doing. This is your chance to put across your negotiation skills, your experience and any awards or recognition you've received in your career.
Emphasizes Value
Clients need reasons to choose you to sell their home. Set yourself apart from your competitors with a breakdown of what you do, and why you do it best. It's important they see the value in your service.
What's the cost of a real estate agent bio?
For a standard agent profile, I aim for between 250 and 350 words. This will cost $135. If you're after a longer form profile, I can definitely help out. Let me know what your idea is and I'll quote you on it.
Fill in the form below to get in touch, and your real estate agent bio will be ready before you know it.
